West Coast Soul Vibe

I was scrolling through the Reckless Girls Instagram mentions at work one day when I stumbled upon a photo of a girl in our Thug Wife T-shirt captioned, “I swear I was Pac’s girl in a past life #TupacTuesdays”. Having a similar affinity/obsession for Tupac, I followed the link in her bio to her blog, HasWestCoastSoul.com. The about me section read, “Think Tupac, a WestCoastSoul isn’t necessarily someone who is Cali born x raised, but he/she is definitely a revolutionary with an open mind and a sharp tongue. They know the motto – hustle, create, inspire and build your empire. Impossible to stop. One hand always towards the sky, reach for your dreams, put up a fighting fist, one for the love, two for the peace or twist that shit and throw ya dubs up.” Boom. Who is this girl? I had to find out. I sent her a brief message admiring her blog and lamenting on all of our similarities including our love for culture, for hip hop, and in particular, for Tupac. I sent her some Y&R product and was pleasantly surprised a few weeks later when she posted a dope photo shoot she had styled and modeled for wearing our clothes. We made plans to meet up and the rest is history.

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The Marathon Continues

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I stopped by the Nip$ey Hu$$Le popup shop yesterday to check out his collaboration with Young&Reckless for the “This is Crenshaw” collection. The merchandise was dope, but I was even more impressed by the line of kids wrapped around the block. Over a thousand people stood in the rain for hours to come support and show love.

Nip$ey has built such an authentic relationship with his fans, evidenced by the sold out Proud2Pay $100 mixtape he dropped late last year. He’s super intelligent and he’s shifting the culture with his independent “F the middleman” approach. Between Nip$ey, Karen Civil, and the Y&R team, the room was overflowing with creative genius. According to fans, it was well worth the wait.

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