I stopped by the Nip$ey Hu$$Le popup shop yesterday to check out his collaboration with Young&Reckless for the “This is Crenshaw” collection. The merchandise was dope, but I was even more impressed by the line of kids wrapped around the block. Over a thousand people stood in the rain for hours to come support and show love.

Nip$ey has built such an authentic relationship with his fans, evidenced by the sold out Proud2Pay $100 mixtape he dropped late last year. He’s super intelligent and he’s shifting the culture with his independent “F the middleman” approach. Between Nip$ey, Karen Civil, and the Y&R team, the room was overflowing with creative genius. According to fans, it was well worth the wait.