I spent the Spring of 2007 living in Florence, Italy. Besides iced coffee and hot American guys, the thing I really missed was hip hop. With a shaky internet connection and little to no knowledge of/access to music steaming sites, I was left with the few hundred songs stacked in my iPod to get me through my four months there. The time lag between American hip hop culture and European hip hop culture was around 6 years, at the very least. Coolio frequently played in the club, and international travelers got as excited about it as we did when Kendrick dropped his “Control” verse. I have a distinct memory of getting in a local promoter’s Audi with some friends where he had Get Rich Or Die Trying videos looping on his dash cam. He was very proud and even pointed it out to us like it was the most exclusive shit he’d ever gotten his hands on.
Fast forward to 2013. I was attending a Chris Brown x Reebok shoe giveaway for work and my boss asked me to give her brother a ride to the event. He was 17 years old and visiting for the week from London. I agreed, not quite sure what I would have in common with a teenager from the other side of the pond. Two minutes into the hour long ride to Crenshaw High School, I got my answer. J. Cole, Jay-Z, and Kanye had all recently dropped albums and were in heavy rotation in my car. As song after song played, I heard him rapping verse after verse. I was shocked. “How do you know all this music,” I asked him. “It literally just came out.” “Uhhhhh, we get music the same way you do,” he replied. “I’ve been listening to these for weeks now.” I switched it up and put in a Meek Mill mixtape. Again, he knew every song. No matter what I played, he knew.